For over 14 months now I’ve been working like a banshee at Lijit. We’ve made a ton of real progress, grown the network of publishers exponentially, and built an entire Ad serving platform. Sometimes its hard to gauge all that progress because I’m so damn close to everything.
Yesterday, we brought in a handful of thoughtful, smart, and experienced publishers from our network. We took them through the story, what we’ve been building this past year, and what is on the roadmap for 2009.
This morning Louis Gray wrote a fantastic post that really captured the essence of what we’re doing. I’m on one hand fired up that he not only ‘got it’ but also was able to articulate our value proposition so clearly. The disappointing thing is that I realized we’ve done ourselves the disservice of not effectively getting our message and progress out to a wider audience.
It’s understandable that being so heads-down creates a lack of attention to the external marketing of our value. The good news is that we can fix that. We just need to pay more attention to it, and get on that shit! Thanks guys for pointing it out.
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