I attended AdWeek last week in NY and spent time at the OMMA Global conference. The conference was explicitly about the rise and impact of social media on ad agencies, brand marketers, and media in general. I found it interesting that by and large the de-facto definition of social media was Facebook.
Facebook is sort of like the Internet with training wheels. I mean you can connect with people, chat with them, send them updates, share photos, etc. on the regular old Internet internet. Facebook just lets you do all that stuff easily and with bubble-wrap for safety. I’m a fan of Facebook for all the stuff I just said, but its companies like Twitter that really seem to be defining an agnostic Internet. If Twitter is an example of agnosticism and functionality yet to come, then the Facebook Michelin Man had better figure out a way to not succumb to its own success.
The movie “You’ve Got Mail” came out in 1998. At the time AOL was the Internet. Fast-forward. Today, Facebook is social media.
